The first IRTS operation was the Football World cup theme. Watched by more than 26 billion people (total world accumulated audience), the world cup is broadcasted in 214 countries and the most watched sports event in the world.
For the first time 32 national teams were competed in South Africa for the FIFA Trophy.
The world cup competition took place from the 11th June to 11 th JulyThis sport event was promoted by all the shops of the group Casino, in all our countries.
2010 : Football Worldcup
2010 : First IRTS Operation