Our involvement and reactivity are well-known by numbers of manufacturers, who trust us to improve their commercial activity within Casino Group banners. We focus on excellence in implementing and improving our international services, and being innovative. Our actions are based on integrity, credibility, and tend to integrate manufacturers expectations to draw tomorrow’s trade.
IRTS is « Business » oriented and adopts a flexible and adjusted approach on 3 levels (global, continental, country), that covers every field of the « manufacturers – banners » collaboration.
On a Global Level: to promote manufacturers A-Brands. IRTS implements 2 Trade Marketing operations: International Promotions & «MY BRAND» websites.
IRTS builds-up international agreements, offering added value services to manufacturers.
On a Continental level: to leverage collaboration between manufacturers and Casino Group banners.IRTS organizes « Top to Top » meetings & Regional Conferences and implements a continental follow-up with A-Brands partners.
On a Country level: to bring added value to manufacturers within the Casino Group banners.IRTS operates Brand Support, Performance Analysis, Data Sharing…