My Brand

  • Trade Marketing

    IRTS implements 2 Trade Marketing operations: "MY BRAND" websites & International Promotions.

  • Activity support

    IRTS delivers different services in order to support manufacturers in their business with Casino Group. These operations are followed-up by IRTS local offices for a better implementation.

  • E-Activities

    IRTS coordinates Casino Group auctions & e-tenders, and support manufacturers to fulfill their replies.

My Brand Overview

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- IRTS « My Brand » website is a unique worldwide communication tool, dedicated to A-brands, for the promotion of their products through a corner on Casino Group banners websites homepages.

- “My Brand” websites provide consumers with the latest information on IRTS partners brands: innovations & new products, TV commercials, recipes & use advices. Moreover “My brand” websites offer exclusive premiums, through competition games and gift vouchers.


ARGENTINA: "Nuestras Marcas Recomendadas" websites


BRAZIL: "Marcas Recomendadas" websites


COLOMBIA: "Mi Mundo de Marcas" websites


FRANCE: "Ola des Marques" websites.


Indian Ocean: "Ola des Marques" website.


Thailand: "Big C $ave" website.